Weekend Kitchen with Waitrose secures second run on Channel 4

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Channel 4 has confirmed a substantial 14 episode recommission of Weekend Kitchen with Waitrose – the first time an advertiser funded programme in the live cookery genre has been renewed by the broadcaster. This recommission will see the show build on the success of its initial 12 week run on Channel 4, and will confirm the series’ place at the heart of the broadcaster’s Saturday morning schedule.

Weekend Kitchen with Waitrose, a 60 minute Saturday morning lifestyle and cookery programme produced by Spun Gold, on Channel 4, has maintained a strong weekly audience since its first programme in April and attracted an increased share of ABC1 viewers to the channel in its time slot.

The innovative branded content format, developed by Waitrose and Spun Gold for Channel 4, will return later this year. It will continue to focus on food, and entertainment, while expanding on its lifestyle content. As well as featuring celebrity guests and world-class chefs which have already featured, such as Michel Roux Jnr, Jason Atherton and Theo Randall, the series will profile young artisan food producers, celebrities’ family recipes, gardening, homeware tips and features to coincide with seasonal events such as Halloween and Christmas.

Lisa Snowdon and Steve Jones will remain as the show’s hosts with TV and radio personality and Angelica Bell continuing her role as a reporter. This new run of the hour-long show builds on the programme’s initial run from April to July 2014.