Spun Gold TV, has appointed former ITV 2 Controller and ITV Commissioning Editor, Daniela Neumann to become its first Creative Director. Daniela joins Spun Gold from Viasat where she was VP of Content and Development, responsible for overseeing the commissioning, scheduling and channel strategy across Viasat’s 11 FTA channels around the world.

As Creative Director for Spun Gold, Daniela will share her experience to help generate the next breed of Spun Gold’s programming and oversee expansion into new areas.

Nick Bullen, Managing Director, Spun Gold, says: “Daniela is one of the industry’s leading figures. Not only has she been behind some of the most successful factual and entertainment shows of recent years, but her experience of bringing exciting talent to the screen is second to none. Having Daniela at the creative helm will both enable us to continue growth in our talent-lead programming as well as increasing development in formatted and popular factual shows.”

Daniela started her career as a journalist before going on to produce and direct in all genres, including Ibiza Uncovered, Airline, The Bill and Emmerdale. As well as Acting Controller Entertainment for ITV1, Daniela was also commissioning editor Factual ITV1. Prior to this role she was Controller of ITV2, as well as Controller of Commissioned Programmes for ITV3 and ITV4.

Daniela was responsible for ITV2’s hugely successful strategy to devise brand extensions like Xtra Factor and I’m a Celebrity Get Me Out of Here Now, which built it into the most watched non terrestrial channel. This strategy transformed the broadcaster and more than tripled its audience. She also commissioned stand out hits, Peter and Jordan (the highest rating multichannel commission), Jack Osbourne’s Adrenalin Junkie and Footballers Wives Xtra Time.

As Director of Programmes VMTV, Virgin 1, Bravo, Bravo 2, and Challenge, Daniela oversaw a successful rebrand of Virgin 1/Channel One and steered the channel to a change in strategy that doubled its audience size. Before taking up her most recent role at Viasat, Daniela was Acting Controller of ITV1 Entertainment, overseeing and developing hugely successful commissions for the channel including, Dancing on Ice, I’m a Celebrity, and Piers Morgan Life Stories.

Daniela Neumann, says: “Since commissioning Spun Gold’s first ever series in 2004 whilst I was at ITV, I’ve really enjoyed watching the company’s success from afar. Spun Gold already has a terrific portfolio of factual programmes and I’m excited to be returning to my production roots and to be able to capitalise on my experience both in the UK and the international market, in order to broaden Spun Gold’s range of top shows.”



Leading UK independent production company, Spun Gold TV, has appointed Tim Hammond to the newly created role of Commercial Director. Tim joins Spun Gold from GroupM Entertainment where he was Commercial Director. The hire is a significant coup for Spun Gold as the production company looks to diversify its offering.

Nick Bullen, Managing Director, Spun Gold, says: “This, our tenth year, is set to be a bumper one for Spun Gold and this key appointment is an important part of our growth strategy for 2014 and beyond. Tim brings a huge amount of expertise and a depth of knowledge gained from years of success in the industry. We are delighted that he has chosen to join the Spun Gold team and help drive our vision for the company’s future.”

Tim joins the Spun Gold management team to assist in assuring the day to day commercial success of the business; he will play a leading role in the next phase of the company’s growth through seeking out new investment opportunities. He is also charged with further developing Spun Gold’s links with brands and driving opportunities in the digital sector.

Tim’s career in television spans over twenty years, during which time he has held senior positions at major UK media companies. From Head of Production at ITV Carlton, Tim went on to become Director of Operations at independent distribution business Target Entertainment. Tim’s career then took him to Gallowgate, Ant and Dec’s indie, as Commercial Director and then Managing Director; during his time at Gallowgate, Tim led the commercial side of the business and helped drive the success of formats such as Pokerface and Push The Button. Most recently, Tim was Commercial Director at GroupM Entertainment where he was part of the senior team steering the content financing and co-production business through a period of considerable growth and change.

Tim Hammond, says: “Nick and I go back more than ten years from the days of working together at Carlton, so when the chance emerged I jumped at the opportunity to work with him and his team again. What Spun Gold has achieved so far is fantastic and I’m really looking forward to helping lead the business into the future.”